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Las Vegas, Nev. – A new dialing procedure for telephone customers within the existing Southern Nevada 702 area code becomes mandatory next week.

Beginning May 3, customers must dial 10 digits — the area code plus the telephone number — for all local calls. Callers who dial seven digits will receive a recorded message instructing them to dial 10 digits.

The other day, I had a conversation with a client who had a tiny marketing budget. Although their product was great, they had a hard time getting the word out because they couldn't afford to advertise like they wanted. Advertising is important, but it’s not end end-all, be-all of business. There are three things you need to build a customer base, or what I’d like to call your future fan base.

1) A product or service worth talking about
2) An opportunity to expose people to that winning product or service

A new dialing procedure for telephone customers within the existing Southern Nevada 702 area code becomes mandatory in less than a month.

Starting May 3, customers must dial 10 digits – the area code plus the telephone number – for all local calls. Callers who dial seven digits will receive a recorded message instructing them to dial 10 digits.

This past year and a half has been like a rocket ride for us at Carson Now.

Our readership has exploded to the point where we are now the most visited news website for local Carson City readers. We have also seen rising interest in advertising from local businesses, reflective of the increase in traffic as well as an improving economy.

Harlequin Books will release my debut novel, A Ranch to Keep, on February 4th, just in time for Valentines Day! And besides being a romance novel, perfect for the holiday, it’s also a sort of a valentine to the east side of the Sierras.

Charter Communications in Carson City will soon enjoy access to more than 150 high definition (HD) channels as part of an all-digital upgrade.

On December 3, Charter will clear all analog signals from its local network, making way to add more than 120 new HD channels in Carson City and neighboring Storey and Lyon counties. Customers will have access to more than 150 HD channels once Charter completes its move to an all-digital network.

Nevada's tourism officials say the 2013 spring and summer advertising campaign that launched the brand "A World Within, A State Apart" along with a television commercial featuring the catchy version of the cowboy song "Don't Fence Me In" by Las Vegas band The Killers has proven to be highly successful.

The Nevada Commission on Tourism’s campaign, which continues this fall, has strengthened interest in travel to Nevada among key audiences with results showing significant year-over-year increases, said Claudia Vecchio, director, Nevada Commission on Tourism.

The Coldwell Banker Select office in Sparks adds another real estate agent to the team. Jason Bruch brings his 13 years of experience in radio advertising and sales to real estate sales. Jason has confidence that his previous experience in the radio industry will translate into great success for himself and the company. Jason describes himself as positive, humorous, respectful and passionate and feels that he has a lot to offer for all the prospective clients. He is looking forward to helping his clients in the Reno/Sparks area.

About The Select Group

Simone Paez will be the latest addition to the Coldwell Banker Select team in the greater Nevada area. Simone was previously a part of the advertising and sales industry, and she hopes to use her skills in negotiation and marketing to make her mark in the Northern Nevada real estate scene.

After a Aha Moment Tour stop in Carson City this spring, Northern Nevada resident Cindy Lain’s aha moment is in the top 10 running to become a national TV commercial for Mutual of Omaha, officials announced Monday.

Lain's aha moment occurred when her battle with breast cancer allowed her to find passion and purpose in a way she had never experienced it before. You can learn more about her journey and view her ‘aha moment’ in the video below.

After a successful Aha Moment Tour stop in Carson City earlier this year, resident Cindy Lain’s aha moment is in the running to become a national TV commercial for Mutual of Omaha.

Cindy’s aha moment occurred when her battle with breast cancer allowed her to find passion and purpose in a way she had never experienced it before. She spoke about the experience with Mutual of Omaha panelists at a Carson City stopover May 13-14.

Carson City resident, Rick J. Radecki of Lion's Roar Media, will be performing his unique blend of live singing of Romantic Standards, Broadway Show Tunes, and 70s/80s love songs on Sunday, September 22 at the "Dayton Valley Days" celebration.

The 53rd annual Virginia City Camel Races will begin on Sept. 6, and once again the media will enlighten us on how the race was born over a half century ago, with a hoax published in the Territorial Enterprise in 1959 by then editor, Bob Richards.

The story is true. Richards, however, was a hellava lot more than the father of the Virginia City Camel Races. A talented individual with a creative mind, Richards was a driving force for the promotion of tourism on the Comstock for the 14 years he lived here.

CARSON CITY — For the second year, online voters picked the Dangberg Home Ranch Historic Park in Minden as one of six standout sites in the 2013 Nevada Treasures in the Discover Your Nevada contest, officials announced Monday.

The Nevada Northern Railway in Ely, the Star Hotel and Basque Restaurant in Elko, the Lost City Museum in Overton, the Nevada State Museum in Las Vegas and the Pahrump Valley winery were also picked, said Claudia Vecchio, Nevada Department of Tourism and Cultural Affairs director.

Tickets are now on sale for a special performance from Roy Rogers and the Delta Rhythm Kings, Saturday August 3 at 7:30 p.m. at the Bob Boldrick Theatre in the Carson City Community Center located at 851 E. William Street.

A 60-second radio spot sung by the Sierra Nevada Children's Choir will be used as part of the Virginia & Truckee Railroad 2013 advertising campaign.

Wrapping up filming in Sacramento this week, the Mutual of Omaha Aha Moment Tour arrives in Carson City Monday and Tuesday, May 13-14. Locals will have an opportunity to land a national television commercial spot if they're able to articulate a moment in their life that was truly life-changing.

Traveling more than 7,300 miles, four crewmembers will tour in a custom built 34-foot Airstream trailer designed as a mobile video recording studio. Participants who share their personal aha moments may be featured in a new 30-second television ad, which will begin airing in spring 2014.

Forty-nine downtown Carson City businesses, 11 downtown property owners and many citizens have come together to form what is now known as the "Downtown 20/20 Action Advocacy Group."

C-SPAN and Charter have partnered to bring the 2013 C-SPAN Bus to Carson City and Reno on Thursday, April 4. During the stops, visitors will have the opportunity to learn about C-SPAN’s public affairs programming and resources.

The interactive bus will be at the Nevada State Legislative Building, 9:30-11 a.m. at the corner of 4th Street and South Carson Street in Carson City.

High Sierra Swing Dance Club invites the public to its sixth-annual anniversary Spring Ball dinner-dance on April 27 at the Carson Nugget, 507 N. Carson St., Carson City.

Dust off your evening gowns and neckties for an evening of great food and even-better dancing. The semi formal/formal-attire evening begins with no-host cocktails at 6 p.m.

A new Carson City-based company is forming to create television shows targeting Baby Boomers. The Rockin 60's is a classic rock trivia game show that will offer cash prizes and products for people who can answer trivia questions, name 60's music and identify 60's photos as part of this tv show.

The company, formed by SJ Rose, stated that research shows Baby Boomers represent the generation with the greatest buying power in the history of our country.

The Carson City Convention and Visitors Bureau on Monday nominated former Carson City manager Linda Ritter as interim executive director.

Board members meeting unanimously approved Ritter after she had expressed interest in the position. Ritter was nominated by Karen Abowd, board member of the CCCVB and a Carson City Supervisor. Ritter was not at the meeting and hasn't accepted the offer.

The board of the Carson City Convention and Visitors Bureau will meet today to discuss, among other things, hiring an interim executive director. The board began its search for the interim director after Candace Duncan retired in December.

Greater Nevada Credit Union (GNCU) has announced a new Vice President of Marketing and a new Member Services Manager, as well as new managers at the credit union’s Carson City and Reno branches.

The article on the web page Citizens United Petition delivered to Carson City leaders in Carson Now states that 300 cities and 11 states are passing around a resolution for a constitutional amendment to overturn this Supreme Court decision.

A petition representing over 213 concerned Carson City constituents (including 8 business owners) and 1661 other Nevada residents was presented to the Carson City Board of Supervisors on Thursday, December 6.

The petition asks the Board to join over 300 cities and 11 states in passing a resolution that supports a constitutional amendment to overturn the Supreme Court's 2010 Citizens United v. Federal Election Commission decision which opened the flood gates for unlimited outside spending in all political elections.

Prestigious snow carvers from around the world will call North Lake Tahoe home February 8-12, 2013 for the region’s first-ever Carve Tahoe competition, with the judging take place February 13, 2013.

The weeklong international snow sculpture contest is specifically geared for spectators who will view firsthand 20-ton blocks of pure snow shaped and carved into breathtaking masterpieces. The competing teams are the best of the best – selected from the event’s top applicants and representing more than 20 countries.

Rest easy, Nevada. We’re still a battleground state. At least so say political operatives on both sides of the aisle.
Admittedly, they may have a bit of a vested interest in saying so. Presidential battleground status opens the spigot to tens of millions of advertising dollars.
By the last count compiled by The Washington Post, $54 million was spent on Nevada airwaves to influence the presidential election here this year — that’s about $53 per vote cast here.

With the official start to the Tahoe ski season just around the corner, the Tahoe Fund is launching the popular “Plates for Powder” promotion to drive sales of Lake Tahoe license plates.

With all the latest news of widespread doping and cheating in professional bicycle racing, it really got me thinking of how much racing has influenced today’s cycling. Most of us have never even raced, or have only dabbled in competition.  Yet I find it interesting that we that call ourselves cyclists have probably at one time or another been influenced by racing, whether it be a bicycle purchase, new parts, a flashy jersey, or an uncontrollable urge to go tackle a mountain pass after watching a stage of the Tour de France.