Carson Now Advertising Information
The sponsorship programs on Carson Now reflect our philosophy that the road to online success today includes advertising, and a whole lot more.
Helping people to more easily find your business among the clutter of the Internet is extremely important. Every Carson Now sponsorship program comes with our exclusive SEO Package included, to help improve your ranking on search engines. For more information about how this works, please contact us.
We offer five flexible Sponsorship Programs to fit your needs, or we can design a custom program for you.
Besides the value of giving you multiple ways of putting your message in front of 40,000+ Carson Now readers, we can also help you connect with more customers via social media tools from Facebook and Twitter, and make your business more visible on search engines like Google and Bing.
We also believe in giving local businesses real value for their money. We have worked for several years to create online advertising services that are powerful and efficient, and we offer these to you for very affordable rates that no other local media operation can match.
By becoming a Carson Now sponsor, you not only get a valuable service for your business, but you also help us provide a valuable service to the Carson City community. We are Carson City’s only locally owned news source, and we strive to serve the needs of this community. We not only offer our news free for everyone to read and share, we also give people and organizations the ability to post their news, events, press releases, photos, videos, etc. free of charge as well. We welcome all local submissions, and invite an open discussion on the issues that are important to Carson City.
Advertising Options to Fit Your Business
The purpose of advertising is to put your message in front of potential customers. On Carson Now, we have several innovative ways to accomplish this mission.
Always Banner
This gets its name from the fact that it’s always visible. It displays in a fixed position at the bottom of every page, so readers can’t scroll by it. This banner can be animated, and links to your website. It is great tool for attracting attention to your business. Always banners are a limited quantity item only offered as part of our top sponsorship packages.
Now Ad
A unique patent-pending advertising system that marries online advertising with social media. These ads run on the right side of every page, with a 300x100 pixel graphic linked to your site, and includes your latest post to Twitter or Facebook. This allows you to update your ad message anytime you want, multiple times a day. It lets you communicate in real time with readers on Carson Now and the social networks. These ads are sorted so the most recently updated ads show up at the top of the page. That means the more you update, the higher your ad is placed, and the more people will see it. Now Ads FAQs
Top Right Banner
If you aren’t into posting items to Twitter or Facebook on a regular basis to make use of our Now Ads system, then the Top Right Banner is a good way to attract attention. This ad is a standard 300x250 banner linked to your website, with a minimum of 10,000 impressions per month, and displays in a rotating spot at the top right of every page.
Sponsor Showcase
This is an advertorial-type feature that has your logo and up to 5,000 characters of text, giving you plenty of space to tell your story. You can talk about your business’ history, or introduce readers to your employees, or talk about what you have for sale. Sponsor Showcase profiles are located at the bottom of every page, where readers have a tendency to keep on reading after finishing stories. A thumbnail of your logo is always visible, and running your mouse over it will bring up your profile if it is not already displayed.
Marketplace Listing Page
All sponsorship packages come with a featured listing page in our Marketplace section, which is like an online Yellow Pages, where people who are looking for information about local businesses can find you. All sponsor pages appear at the top of their respective categories for extra visibility. These pages operate like mini-websites, and include your business’ location and contact information, your logo, links to your website and social media pages, a photo gallery and space for describing everything about your business.
Social Media Connections
Facebook and Twitter are becoming essential to online success. That’s why social media is built into our popular Now Ads system and Marketplace Listing Pages. We also have other ways to boost your social media presence:
Today’s Sponsor Social Media Program
Each day, our Todays Sponsor system randomly picks one of our sponsors and posts that business’ name, logo and description on Carson Now’s popular Facebook and Twitter pages, where you can reach even more people. It also posts on our daily Carson Now News update email list, and our main Carson Now RSS news feed.
Custom Social Media packages
We can help you with all your social media needs, including building attractive, effective Facebook pages, training on how to effectively use social media, and help managing your social media presence. Please contact us for details.
Search Engine Ranking
Helping people to more easily find your business among the clutter of the Internet is extremely important. Every Carson Now sponsorship program comes with our exclusive SEO Package included, to help improve your ranking on search engines. For more information about how this works, please contact us.
Sponsor Programs
We offer five flexible Sponsorship Programs to fit your needs, or we can design a custom program for you.
King of the Hill
- Always Banner
- Today’s Sponsor Social Media Package
- Now Ad or Top Right Banner
- Sponsor Showcase
- Marketplace Listing Page
- SEO package
Big Player
- Always Banner
- Now Ad or Top Right Banner
- Sponsor Showcase
- Marketplace Listing Page
- SEO package
Smart Operator
- Now Ad or Top Right Banner
- Sponsor Showcase
- Marketplace Listing Page
- SEO package
Growing Business
- Now Ad or Top Right Banner
- Marketplace Listing Page
- SEO package
Sponsorship Program Prices
(Effective 5/1/12, subject to change)|
Contract Term > |
3 months |
6 months |
12 months |
|
King of the Hill |
$500/mo |
$450/mo |
$400/mo |
|
Big Player |
$400/mo |
$350/mo |
$300/mo |
|
Smart Operator |
$300/mo |
$250/mo |
$200/mo |
|
Growing Biz |
$150/mo |
$120/mo |
$100/mo |
Section Sponsorship
Your business can rule the roost at the top of selected pages and/or sections on Carson Now. These sponsorship ads can include photos, logos, text, and even search forms that connect to the advertiser’s website. For instance, a real estate company can sponsor the real estate category page in our Marketplace section, and offer a form to do multiple listing searches on that company’s website. Qualifying pages/sections are limited to one sponsor each.
Your Complete Online Marketing Solution
Do you need help building your Facebook page, or posting new items to your social media accounts? Would you like to set up a mailing list to communicate with your customers, or need help placing ads on Google and Facebook? Do you need a complete online marketing plan to fit your business? Carson Now and our partners can do all of these things for you. Please contact us so we can create a plan that is right for you.
Local Nonprofit Groups
Carson Now’s mission is to support the community of Carson City. As such, we offer local nonprofit groups advertising free of charge to publicize their events and activities, subject to availability. Certain restrictions apply. Please contact us for details.
Quick Blast Program
If you have a one-time event to promote, we can construct a package that fits your needs, priced on a per-day basis. Also good for political campaigns. Please contact us for details.
A La Carte Pricing
- Always Ads: $20 CPM
- Top Right Banners: $10 CPM
- Now Ads: $150 per month
Top 11 Reasons you should advertise your business on Carson Now:
- We bring together all the best news about Carson City in one place.
- Our news is free for everyone to read.
- Carson Now had 40,825 unique visitors in February 2013.
- Readership of the local newspaper has dropped by almost half, while Carson Now continues to grow.
- We offer the most affordable local advertising options for your business.
- Our patent-pending Now Ads allow you to change your advertising message anytime you want.
- No two businesses are alike, and we have advertising options to fit your needs.
- Carson Now is the only locally owned news source for Carson City.
- We encourage our readers to contribute stories, photos, comments, etc.
- Our focus is and always will be Carson City.
And: 11. Your support helps us to bring quality local news coverage to Carson City.
Order your advertising now
Contact us for more information
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