North Lake Tahoe snow transformed into art at Carve Tahoe

Prestigious snow carvers from around the world will call North Lake Tahoe home February 8-12, 2013 for the region’s first-ever Carve Tahoe competition, with the judging take place February 13, 2013.

The weeklong international snow sculpture contest is specifically geared for spectators who will view firsthand 20-ton blocks of pure snow shaped and carved into breathtaking masterpieces. The competing teams are the best of the best – selected from the event’s top applicants and representing more than 20 countries.

Lawrence Nobel, the lead judge of Carve Tahoe, is an award-winning sculptor and illustrator who previously designed a Gold Medal for the 1984 Olympics and created George Lucas’ Yoda Sculpture in the Presidio of San Francisco.

"This is a unique opportunity to introduce our visitors and local residents to the extreme and rugged art challenge of snow sculpting at a destination that celebrates all things snow,” said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. “We are proud to host these illustrious and celebrated carvers in North Lake Tahoe.”

Northstar California is also eager to present the first Carve Tahoe.

“We’re thrilled to host Carve Tahoe at Northstar this winter,” said Director of Village and Base Area Operations Nadia Guerriero of Northstar California. “The Village at Northstar is an ideal location to showcase these incredible snow sculptures. Our guests are going to love watching the snow come to life in such a unique way, and seeing the work of these talented artists in person.”

While the highlight of Carve Tahoe is the talent and skill of the carvers from Finland, Germany, Japan, Russia, Canada and the United States, charitable donations also play a key role. According to event organizers, every dollar donated per spectator per vote will go directly to a local non-profit.

For more details about Carve Tahoe, click to www.carvetahoe.com. For information about North Lake Tahoe, including lodging, ski resorts, activities and providers, dining and retail, click to the North Lake Tahoe Visitors Bureaus’ official website, www.GoTahoeNorth.com.

About North Lake Tahoe
North Lake Tahoe, at an elevation of 6,200 feet, is home to majestic mountains and the largest alpine lake in the country, boasting a visibility of 70 feet down. It also has the largest concentration of ski resorts in the U.S., meaning more lifts and more terrain than anywhere else. Plus, the region typically averages 400 inches of snowfall each year, making for fantastic ski and boarding conditions.

North Lake Tahoe has been recognized by national media outlets, including Good Morning America, Travelocity, Orbitz, The New York Times, The Weather Channel, ESPN The Magazine, among others for its scenic splendor and reputation as a leader in outdoor recreation, entertainment and dining. Recently, Lake Tahoe was ranked the “Best Lake in America” in a survey by USA Today readers.

North Lake Tahoe is a 45-minute drive from the Reno-Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. The North Lake Tahoe Visitors Bureaus, the North Lake Tahoe Chamber/CVB/Resort Association and the Incline Village Crystal Bay Visitors Bureau, work together to promote North Lake Tahoe as a premier destination.

About Northstar California
One of the finest year-round mountain resorts in North America, Northstar is host to a base area village featuring unique shops and restaurants, a conference center, 9,000 square foot outdoor skating rink, movie theaters, on-site lodging, special events and more.

A winter sport enthusiast’s paradise, Northstar offers 97 ski trails spread across 3,170 acres, award-winning terrain parks and snow sports including alpine and Telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing. Summer activities include mountain biking, golfing, scenic lift rides for sightseeing and hiking, fly-fishing and more. Northstar is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit www.NorthstarCalifornia.com.

About Hub Strategy
Carve Tahoe is an event created by Hub Strategy, an integrated advertising, design and production company located in San Francisco’s historic Presidio district. Hub has a unique business model that combines a group of full-time employees with a network of over 100 senior level freelance creative specialists, managed by Hub’s creative directors.

Hub’s mission is to deliver truly integrated marketing and advertising by producing world-class creative across every channel, while being more nimble and responsive than the typical large agency. Hub has won hundreds of local, national and international creative awards across every conceivable medium. Client work includes Google, Levi’s, Jawbone, Oakland A’s, Microsoft, Nike, Sega, SonyPlaystation, Chevys Fresh Mex Restaurants and MacGregor Golf. For more information, visit www.hubstrategy.com.