Marketing

BREWERY ARTS CENTER WELCOMES WILD HORSE PRODUCTIONS

The Brewery Arts Center and Wild Horse Productions have announced a partnership that will welcome Wild Horse Productions as a resident company at the Brewery Arts Center.

The Brewery Arts Center and Wild Horse Productions have announced a partnership that will welcome Wild Horse Productions as a resident company at the Brewery Arts Center.

While the BAC is open to other artists and arts organizations, as well as the general public for collaborations and to rent their facilities, a resident status may be offered to organizations who demonstrate sound business practices, financial strength, the ability to fill seats and, above all, artistic prowess. Both organizations will retain their independence and tax exempt, nonprofit status.

The 27th Lake Tahoe Autumn Food and Wine Festival, long considered one of the region’s premier gourmet events, has increased the number of its programs – now offering nine days of festivities.

Get ready to rumble Carson City.
Best Western Carson Station Hotel/Casino, partnering with Carson City Harley-
Davidson, announces its first annual Ribmaster Rumble, Carson City’s new
signature rib cook-off event, on Friday July 6 through Sunday, July 8.
Carson Station’s Ribmaster Rumble will be held in the parking lot of Carson
Station, at 900 S. Carson Street.
The concept is easy: the region’s best catering groups will compete side-by-side
to see whose ribs are the best on the tracks and who will earn the coveted title of
“Ribmaster”.

North Lake Tahoe announced Wednesday that the first full-distance IRONMAN® event in California since 2001, IRONMAN Lake Tahoe, sold out its general entries in less than a day. A limited number of IRONMAN Foundation spots are still available. The race is September 22, 2013.

Lake Tahoe South steps into high endurance overdrive this summer with two new outdoor adventure events that celebrate speed, agility and skill — one with feet to the ground and the other rubber to the road.

Sierra Recon, a high-energy, multi-distance obstacle race screaming the amped premise, “Everyone loves carnage” is set for July 14 at Sierra-at-Tahoe Resort, while the Lake Tahoe Adventure Motorcycle Ride and Rendezvous celebrates the freedom of the wide open road, Aug. 23-26.

North Lake Tahoe announced today that it will host the first full-distance Ironman event in California since 2001. The competition is scheduled to take place September 22, 2013.

The dam gates are open and the river is flowing, and rafting along North Lake Tahoe’s scenic Truckee River is now open.

Tahoe City-based Truckee River Rafting opened Tuesday, June 12. Truckee River Raft Company, also in Tahoe City, opens today, Thursday, June 14. The companies offer self-guided, five-mile floats down the Truckee River.

The Lake Tahoe region will celebrates Independence Day holiday with multiple fireworks displays from virtually all points, with the first show set to kick off July 3.

“North Lake Tahoe is unique in that we have a series of fireworks events held throughout the region,” said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. “Visitors to the area can take their pick in terms of when and where or enjoy more than one show during their stay.”

The North Lake Tahoe Chamber/CVB/Resort Association proudly unveils its new Visitor Information Center with a special Grand Opening Ceremony scheduled for Tuesday, June 12, 4-8 p.m. The pedestrian-friendly venue is located on the ground floor of the association’s headquarters at 100 North Lake Boulevard in Tahoe City, next to Fanny Bridge.

In a milestone for the organization, Amy R. Berry was appointed to the new position of CEO of the Tahoe Fund on Wednesday. The official announcement is a major shift forward for the organization and its mission to raise private and public funding for environmental projects in Lake Tahoe.

Summer officially kicks off in North Lake Tahoe Memorial Day Weekend with the 6th Annual Opening Day at the Lake.
This four-day special event is Friday, May 25 to Monday, May 28, and is comprised of celebrations and festivities along the West Shore and the North Tahoe region. This event is produced by Lake Tahoe’s West Shore Association.

After several rounds of voting and months of friendly competition, six unique locations in Nevada have been identified as Nevada’s Treasures, Lt. Gov. Brian Krolicki announced today.

I want to take a break from the news to talk a little inside baseball about Carson Now and what's happening here.

On Monday I was notified that I had been selected for a John S. Knight Journalism Fellowship at Stanford University for the 2012-13 school year. It's an amazing opportunity to further the work I have done with Carson Now, at the top school in the world for Internet innovation. Situated in Silicon Valley, it's where Google, Yahoo! and more than 5,000 other companies were born.

Local marketing communications expert, Diane Hansen, was featured in PRWeek for her work on GlitzyLips - an international cosmetics brand. Hansen specializes in quick-hit campaigns that deliver fast results. The article is below.

Lip service from Katy Perry puts product on the map

Tanya Lewis
March 30, 2012

Client: GlitzyLips (Houston, TX)
Agency: Hansen Marketing Communications (Carson City, NV)
Campaign: Operation Glitzy Grammy
Duration: February 11 – February 14 2012
Budget: $1,500

North Lake Tahoe is gearing up to host the 37th Annual Mountain Travel Symposium, one of the world’s premier ski industry wholesale conferences, April 15-21 at the Resort at Squaw Creek in Olympic Valley, Calif. This is the second time North Lake Tahoe has been the designated conference host, having held the event with its 1,200 attendees back in 2006.

The Carson Area Marketing & PR Network (CAMPN) meets at 5:30 p.m. on Wednesday, April 4 at the Business Resource Innovation Center (BRIC) located at 108 E. Proctor Street in Carson City. The meeting is free and non-members who are marketing, PR, or journalism professionals may attend with advance notice.
Marketing and public relations professionals in the northern Nevada region will be recognized and selected CAMPN members will offer presentations highlighting specialties and services that they provide to clients.

Mother Nature and the lucky Leprechaun found powder at the end of the rainbow with a late season storm that dropped 5-9 feet of new snow at Tahoe South resorts this past weekend, which will provide great spring skiing conditions through Easter and beyond. Forecasts predict sunny skies throughout the week.

CARSON CITY, NEVADA – The Business Resource Innovation Center is launching a series of free business education classes beginning March 21, 2012. The series, “Hwy 101-RoadMap to Business Success”, will be held Wednesdays from Noon to 1:30 pm. These classes will complement the existing business library resources available, as well as individual business counseling and mentoring offered by the BRIC. These free classes will focus on key information for both entrepreneurs and existing businesses.

A Reno Police Department deputy arrested Emanuel "Bouncer" Moreno, a 21-year-old Carson City man, at 8 p.m. Saturday evening at the 1100 block of Mill Street (Renown Medical Center) in Reno. Moreno was involved in a shooting at approximately 4:15 a.m. Saturday morning in front of Toads Bar on East William Street. Moreno was arrested on a felony attempted murder allegation as well as misdemeanor allegations of discharging a firearm in public and contempt of court. Bail is set at $76,500.

(NORTH LAKE TAHOE, California/Nevada) – It just doesn’t get any better. March came in like a lion, with a series of storms leaving 4 feet of new snow at North Lake Tahoe ski resorts’ upper elevations. The National Weather Service is predicting that the weather will change Friday with sunny, clear skies for the weekend.

Travel and ski journalists from national magazines, newspapers, websites, blogs and social media outlets will arrive at South Lake Tahoe next week and be greeted with several feet of fresh snow during the North American Snowsports Journalist Association National Conference.

March 7, 2012 - Carson Area Marketing & PR Network

The Carson Area Marketing & PR Network (CAMPN) meets at 5:30 p.m. on Wednesday, March 7 at the Business Resource Innovation Center (BRIC) building at 108 E. Proctor Street in Carson City. The meeting is free and non-members who are marketing, PR, or journalism professionals may attend with advance notice.

Candace Duncan, Executive Director of Carson City Convention and Visitors Bureau will present the important impact of sports in the Carson City region and how social media is utilized in marketing tourism.

CARSON CITY, NEVADA- Russell Upton was an employee of Lyon County for six and one-half years before he found himself laid off due to budget cuts last summer. Upton, like many newly-unemployed, was uncertain of how to survive and how to cope. His wife would later tell the story how Upton had given up hope at a time in their lives when they should have been more settled.

Café at Adele’s hosted two events this week to promote changes at the restaurant and to raise money for The Greenhouse Project.

Community leaders met Tuesday to experience first-hand the changes owners Charlie and Karen Abowd have made, both to the restaurant and to the menu. The same was true of Wednesday’s event to benefit The Greenhouse Project.

I was busy some other place when "Star Wars, The Phantom Menace" opened in 1999 in the USA. Lucky me. Not so lucky now when I went to see the reworked original decked out in 3D. It's a corny movie and the 3D adds little to the viewing except for the $3 extra per ticket. At the Galaxy Fandango in Carson City you can see the release without 3D and you won't be missing much.

February 1, 2012 - Carson Area Marketing & PR Network

The Carson Area Marketing & PR Network (CAMPN) meets at 5:30 p.m. on Wednesday, February 1 at the Business Resource Innovation Center (BRIC) building at 108 E. Proctor Street in Carson City. The meeting is free and non-members who are marketing, PR, or journalism professionals may attend with advance notice.

Marketing and PR professionals will discuss and share best practices during a brainstorming and networking session for all members and guests as 2012 greets us with new opportunities and new challenges.

Attorneys General Kamala D. Harris of California and Catherine Cortez Masto of Nevada today announced that their states have entered into a joint investigation alliance designed to assist homeowners who have been harmed by misconduct and fraud in the mortgage industry.

By forging this alliance, California and Nevada will combine investigative resources, including litigation strategies, information, and evidence gathered through their respective ongoing investigations, assisting each state as it pursues independent prosecutions.

The Carson City Board of Supervisors is seeking applications from persons interested in serving on the Redevelopment Authority Citizens Committee. There are six (6) openings in the following categories, two (2) in each category:

• “Business Operator” or “Property Owner” from Redevelopment Area 1
• “Business Operator” or “Property Owner” from Redevelopment Area 2

Nowhere is the passion and dedication of women motorcyclists more apparent than at an AMA International Women & Motorcycling Conference. The popular event returns July 26-29, this time in Carson City — one of the West's premier motorcycling destinations.