Marketing
Search and Rescue Geocache Adventure a Big Success
Submitted by editor on Fri, 05/17/2013 - 10:08pmOn April 27th approximately 80 entrants competed in the Annual Geocache Adventure to help raise funds for the purchase of improved radio equipment for the unit. Entrants of all ages, using GPS and maps competed in a modern day treasure hunt in various public areas of Carson City.
Participants located tokens that were redeemed for poker hands and prizes at Bully’s after the event.
Special thanks to the following merchants and individuals who contributed to the success of the event:
4 Wheel Parts
Action Garage Doors
Adele’s Restaurant
Benson Feed
Brake and Alignment Plus
Read the rest of this story
Children's choir gives voice to historic Virginia and Truckee Railroad season
Submitted by editor on Sun, 05/12/2013 - 11:27amA 60-second radio spot sung by the Sierra Nevada Children's Choir will be used as part of the Virginia & Truckee Railroad 2013 advertising campaign.
Read the rest of this story
Start a Business or Grow One with NxLeveL and a lot of Experts
Submitted by Carson Now Reader on Wed, 05/08/2013 - 4:41pm
Event Date:
June 10, 2013 - 6:00pm Carson City, NV – NxLeveL business planning course is coming back to Carson City after huge success with more than 30 business attendees in the March 2012 class. Western Nevada Development District has once again provided the funding for what has become the most popular and successful business planning course throughout countless Nevada communities. This award-winning program has provided the tools to start and grow a small business to more than 3,000 Nevadans.
New advocacy group forms for Carson City downtown businesses
Submitted by Carson Now Reader on Fri, 04/12/2013 - 3:47pmForty-nine downtown Carson City businesses, 11 downtown property owners and many citizens have come together to form what is now known as the "Downtown 20/20 Action Advocacy Group."
Governor unveils new state brand: 'Nevada. A world within. A state apart'
Submitted by Jeff Munson on Tue, 04/09/2013 - 3:40pmThe state's first brand has officially been launched: "Nevada. A world within. A state apart."
Gov. Brian Sandoval, Lt. Governor Brian Krolicki and state tourism officials launched the first-ever statewide brand Tuesday that will be used for marketing programs by appropriate state agencies.
Go here to see the overhauled Travel Nevada website. Below is a television commerical featuring the Las Vegas band The Killers singing "Don't fence me in." It will be used for Nevada's summer tourism campaign.
Read the rest of this story
Tax Tips Column: The Real April Fools Are Data Thieves
Submitted by editor on Thu, 04/04/2013 - 2:11amHot Diggity Dog! I missed pulling one of my favorite April Fools jokes on some folks, but then I got to thinking how many folks are “fooled” every day into thinking they are safe and secure in the way they use the internet.
Here are some bones to chew on.
Read the rest of this story
Carson City Convention and Visitors Bureau board OKs PR firm pact, guide and logo
Submitted by editor on Tue, 03/12/2013 - 9:19amA $75,000 services agreement with RK/PR Inc., a public relations and marketing firm, was approved Monday by the Carson City Convention & Visitors Bureau Board.
Truckee Tomorrow Economic Development Initiative Moves into Next Phase
Submitted by Carson Now Reader on Fri, 03/08/2013 - 12:58pmA group of 50 community leaders recently gathered for a Truckee Tomorrow meeting to discuss economic development strategies. The meeting was facilitated by Ryan Sharp, Director of the Center for Strategic Economic Research (CSER), an economic research and consulting group. CSER is affiliated with SACTO (Sacramento Area Commerce & Trade Organization) a widely respected non-profit and the leading facilitator of economic development for the Sacramento region, of which Truckee Tomorrow is a member.
Opinion: Spending Other People’s Money
Submitted by Carson Now Reader on Mon, 03/04/2013 - 8:40amWhen most of us spend our personal funds for a good or service, we strive for maximum value because our funds are finite.
Public spending, whether at the Federal, state or local level, occurs because of borrowed money, taxes and user fees ultimately paid for by an overlapping pool of individuals and businesses.
Meet Lake Tahoe's Squaw and Alpine rescue dogs March 7
Submitted by editor on Thu, 02/28/2013 - 9:30pmEvent Date:
March 7, 2013 - 5:00pm
The North Lake Tahoe Visitor Information Center is looking forward to a woofing and tail-wagging good time as the Squaw Valley/Alpine Meadows rescue dogs come to the center for a visit.
This free event takes place Thursday, March 7, 5-7 p.m., at the North Lake Tahoe Visitor Information Center, 100 North Lake Blvd., Tahoe City, California.
Read the rest of this story
NV Energy hosts workshop for small and diverse businesses
Submitted by Jeff Munson on Wed, 02/27/2013 - 3:24pmEvent Date:
March 12, 2013 - 9:00am
NV Energy is sponsoring a workshop in Reno for small and diverse businesses interested in providing goods and services to Nevada’s largest electric utility. The workshop is scheduled for Tuesday, March 12, from 9 a.m. to 2 p.m. in the company’s Sierra Plaza Auditorium at 6100 Neil Road.
Partnering with NV Energy to present the Strategies for Winning Contracts workshop are the Nevada Small Business Development Center (NSBDC), the U.S. Small Business Administration and the Nevada Office of Economic Development.
Read the rest of this story
Former Carson City manager Linda Ritter nominated for CCCVB interim director position
Submitted by Jeff Munson on Mon, 02/11/2013 - 6:36pmThe Carson City Convention and Visitors Bureau on Monday nominated former Carson City manager Linda Ritter as interim executive director.
Board members meeting unanimously approved Ritter after she had expressed interest in the position. Ritter was nominated by Karen Abowd, board member of the CCCVB and a Carson City Supervisor. Ritter was not at the meeting and hasn't accepted the offer.
Read the rest of this story
Watch it Live: Carson City Convention and Visitors Bureau board meeting
Submitted by Jeff Munson on Mon, 02/11/2013 - 9:28amThe board of the Carson City Convention and Visitors Bureau will meet today to discuss, among other things, hiring an interim executive director. The board began its search for the interim director after Candace Duncan retired in December.
Read the rest of this story
North Lake Tahoe Wanderlust Festival lineup announced
Submitted by editor on Tue, 02/05/2013 - 4:24pmNorth Lake Tahoe announced today that the Wanderlust Festival, the world’s largest and fastest growing yoga and music festival, will return for a fifth year to the picturesque setting of Squaw Valley Thursday, July 18 through Sunday, July 21.
Read the rest of this story
Carson Area Marketing and PR Network features KNPB news director at February meeting
Submitted by Jeff Munson on Fri, 01/25/2013 - 11:32amEvent Date:
February 6, 2013 - 5:30pm
The Carson Area Marketing and PR Network will meet at 5:30 p.m. Wednesday, Feb. 6 at the Business Resource Innovation Center (BRIC) located at 108 E. Proctor Street in Carson City. The meeting is free and non-members who are marketing, PR, or journalism professionals may attend with advance notice.
Scheduled to speak is Brent Boynton, News Director for KNPB. Brent will share some clips of his talk show "A Conversation With..." and explain how the program works and his future needs for guests on the program.
Read the rest of this story
Greater Nevada Credit Union Announces Additions to Management Team
Submitted by Carson Now Reader on Mon, 01/14/2013 - 6:24pmGreater Nevada Credit Union (GNCU) has announced a new Vice President of Marketing and a new Member Services Manager, as well as new managers at the credit union’s Carson City and Reno branches.
North Lake Tahoe launches free ski shuttle
Submitted by editor on Mon, 01/07/2013 - 4:31amGetting to North Lake Tahoe’s snowy ski slopes just got a whole lot easier with the launch of the region's first area-wide free ski shuttle serving North Lake Tahoe, Truckee and Donner Summit.
The service runs between area lodging properties to 9 different ski resorts on weekends and holiday weeks now through March 31. It was formed through a collaboration of the North Lake Tahoe Chamber/CVB/Resort Association in partnership with the Truckee/North Tahoe Transportation Management Association and Placer County, the town of Truckee and several ski resorts.
Read the rest of this story
Gov. Sandoval appoints Lake Tahoe ski industry stalwart, Reno basketball team partner to Tourism Commision
Submitted by Jeff Munson on Tue, 12/18/2012 - 2:48pmNevada Gov. Brian Sandoval on Tuesday appointed John Wagnon of Vail Resorts and Herb Santos, Jr. to the Nevada Commission on Tourism. The terms are effective immediately.
Wagnon, a 40-year veteran of the snowsports industry, is senior director of brand marketing for Vail Resorts, Inc at Heavenly Mountain Resort south shore Lake Tahoe and Kirkwood Mountain Resort.
He has served on the on the Lake Tahoe Visitors Authority, Ski Lake Tahoe and the California Travel Industry Association boards. Wagnon is also a trustee and past chairman of the Reno-Tahoe Airport Authority Board.
Read the rest of this story
Chase International Sells Lake Tahoe Mega Estate at Incline Village
Submitted by Jeff Munson on Thu, 12/13/2012 - 3:38pmChase International recently closed the sale of the Osprey Estate in Incline Village, Nev., a deal which marks the largest sale in Lake Tahoe since January 2008.
Read the rest of this story
Carson Tahoe Remodels Emergency Room Triage and Fast Track
Submitted by Carson Now Reader on Thu, 12/13/2012 - 11:06amCarson Tahoe Health in Carson City announces the opening of the newly remodeled fast track ER and triage lobby at Carson Tahoe Regional Medical Center.
Providing fast track ER since moving into the regional medical center in 2005, the Carson Tahoe Health remodel affords the opportunity to improve patient safety, efficiency, speed of care, capacity, and monitoring in the 24-hour Emergency Department’s fast track triage, registration, and waiting room areas.
32 UNR Athletes Are Set To Graduate
Submitted by Chris Graham on Fri, 12/07/2012 - 2:18pmRENO, Nev. — Thirty-two Wolf Pack student-athletes representing 12 teams have applied for graduation at the University of Nevada this winter. Ceremonies for the 2012 Winter Commencement are set for Saturday, Dec. 8 at Lawlor Events Center.
Read the rest of this story
North Lake Tahoe snow transformed into art at Carve Tahoe
Submitted by editor on Fri, 12/07/2012 - 1:02pmEvent Date:
February 8, 2013 (All day)
Prestigious snow carvers from around the world will call North Lake Tahoe home February 8-12, 2013 for the region’s first-ever Carve Tahoe competition, with the judging take place February 13, 2013.
The weeklong international snow sculpture contest is specifically geared for spectators who will view firsthand 20-ton blocks of pure snow shaped and carved into breathtaking masterpieces. The competing teams are the best of the best – selected from the event’s top applicants and representing more than 20 countries.
Read the rest of this story
Nevada to unveil new 'brand' in spring to draw visitors
Submitted by editor on Wed, 12/05/2012 - 11:51amThe state of Nevada will introduce a new “brand” in the spring that will include a marketing campaign to help boost tourism and economic development, Gov. Brian Sandoval told an audience at the Governor’s Conference on Tourism on Tuesday at John Ascuaga’s Nugget in Sparks.
Other tourism officials said the brand will include a new statewide slogan and logo. Tourism officials said the campaign to roll out Nevada’s new brand has been in the works for more than a year.
More than 3.5 feet of new snow at Lake Tahoe ski resorts
Submitted by editor on Mon, 12/03/2012 - 11:44amIt might have been raining across much of Northern California, but last week’s storm brought snow to Lake Tahoe ski resorts – more than 3.5 feet of the white stuff, making for a great ski weekend.
“You just never know how these storms are going to play out,” said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. “But Mother Nature cooperated and we’ve got new snow on the mountains.”
Read the rest of this story
Professionals in Nevada Escape Their Local Economy Online
Submitted by Carson Now Reader on Thu, 11/15/2012 - 4:25pmA new report released by Elance on November 14, shows that U.S. professionals in economically hard-hit areas like Carson City with 11.6 percent unemployment are tapping online resources like Elance to escape their local economies and get back to work.
Business Cooperation Makes a Difference in Carson City and Tahoe
Submitted by editor on Tue, 11/13/2012 - 2:10pmObama has been re-elected for a second term, and many entrepreneurs are unsure about what the next four years will bring. However, one business-building tactic that is often overlooked and is a true driver of business growth and success is partnership. Two agencies, based in Carson City and South Lake Tahoe, have been cooperating since 2009 and have served Tahoe-based clients such as Mackenzie Martin of Century 21 Tahoe Paradise, I DO Tahoe Weddings, and Olsen Paving & Sealcoating, among others. Their newest account is Barton Health.
Read the rest of this story
Breakfast and Online Marketing Best Practices Workshop
Submitted by Carson Now Reader on Tue, 10/30/2012 - 3:13pm
Event Date:
November 8, 2012 - 8:00am Grow Your Business with Email Marketing - Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! This seminar will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members.
CC #1 -- The Same Old Point Of View
Submitted by Carson Now Reader on Wed, 10/24/2012 - 2:52pmA previous letter (by Janice Ayers) has presented no new arguments FOR the KDC project, and failed to address the arguments made by people such as I and others who are against it. Instead, she engages in a childish ad hominem attack. That is exactly what I got in response to my first letter on this topic.
Lake Tahoe ski resorts see first snow storm of the season, more on the way
Submitted by editor on Mon, 10/22/2012 - 12:50pmLake Tahoe ski resorts are celebrating the arrival of the first snow storm of the season, with several inches having fallen and more on the way. Mother Nature's fall delivery sets the winter season in motion for a promising ski and snowboard season.
Read the rest of this story
Nevada Arts Council Awards Jackpot Grants to Artists
Submitted by Carson Now Reader on Fri, 10/19/2012 - 1:56pmThe Nevada Arts Council has awarded $9,148 in Jackpot Grants to nine Nevada artists and one public institution for arts and arts learning projects. Jackpot grants are awarded on a quarterly schedule and are designed to support arts projects initiated by artists, schools, nonprofit organizations and public institutions. These projects are usually “sudden opportunity events” or applications from groups new to the NAC.
Letter: League of Women Voters forum on CC #1
Submitted by Carson Now Reader on Thu, 10/18/2012 - 9:37amLet me start with a disclaimer. I am not against libraries. I have an entire room dedicated to my books. But I have not used a library since I was in graduate school, because everything I needed for work was on-line or in a bookstore, too new to have made it into a library, public or private.
Enhancements ahead of winter highlight North Lake Tahoe ski resorts
Submitted by editor on Fri, 10/12/2012 - 4:16pmAlthough you might not feel it, the weather is starting to change in North Lake Tahoe. Days are still warm, with temperatures averaging in the 60s, but nights are dropping to approximately 35 degrees. It’s the time of year that the region’s upper elevations may even see a dusting of snow.
“We’ve been reviewing all the long-range forecasts,” said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. “And if Mother Nature keeps up her end, we should have above-average snowfall this winter.”
Read the rest of this story
Western Bariatric Institute Hosts Free Fashion Show to Raise Awareness for Obesity
Submitted by Carson Now Reader on Thu, 10/11/2012 - 11:38am
Event Date:
October 13, 2012 - 7:00pm With more than 93 million Americans affected by obesity, it is essential to raise awareness of obesity to help ensure access to effective treatment options. That is why Western Bariatric Institute, a leader in weight-loss surgery and educational obesity outreach, along with their presenting sponsor Hall and Wrye Plastic Surgeons, is pleased to announce that their 10th Annual Fashion Show will be held in Reno on Saturday, Oct. 13 at the Pioneer Center. This is a free event and the first 200 guests will receive swag bags compliments of The Summit.
Second annual Ultimate Wing Wars at Carson Station through Sunday
Submitted by Jeff Munson on Fri, 10/05/2012 - 5:05pmExpect feathers to fly. The Ultimate Wing Wars, a chicken wing cook-off event at the Best Western Carson Station Hotel Casino in Carson City is now underway, today through Sunday in the parking lot at 900 S. Carson Street.
“Last year’s inaugural chicken wing cook-off event was a tremendous success with thousands in attendance,” said Jennifer Russell, Carson Station’s director of marketing. “This is year we’re upping the ante with more wings, more prizes, more music and more fun.”
Read the rest of this story
Genoa Lakes Sale in Escrow, Set to Close in October
Submitted by Jeff Munson on Fri, 09/28/2012 - 8:42amSale of the 564-acre Genoa Lakes Golf Resort to Mazz Golf Management Co. is currently in escrow with closing expected in mid-October, the principals of the deal announced in a news release.
Read the rest of this story
Heavenly Resort at Lake Tahoe prepares for 2012-2013 ski and snowboard season
Submitted by Jeff Munson on Fri, 09/21/2012 - 1:56amWith Nov. 16 as its opening day, the countdown is on at Heavenly Mountain Resort. From intense competitions and events to the return of the halfpipe, excitement is stirring at Lake Tahoe’s largest winter playground.
Read the rest of this story
Sustainability, clean tech and economic development featured at EDAWN event
Submitted by Jeff Munson on Mon, 09/10/2012 - 6:07amSustainable industries and the future of energy-savings for businesses and companies will be the focus of a luncheon for regional industry and corporate leaders on Wednesday in Reno.
Read the rest of this story
Vail Resorts offers pass deal that now includes Verbier, Switzerland
Submitted by Jeff Munson on Thu, 09/06/2012 - 1:01pmVail Resorts, Inc. which has three ski resorts in the Lake Tahoe area, announced Thursday an unprecedented partnership with Verbier, Switzerland, that will enhance the already incredible value of Vail Resorts’ Epic Season Pass, providing three days of free access to the Verbier ski resort, including Les 4 Vallées, the largest ski area in Switzerland, for new and renewing 2012-2013 Epic Season Pass holders.
Read the rest of this story
Nevada Attorney General settles with Johnson and Johnson over Risperdal disclosure
Submitted by editor on Thu, 08/30/2012 - 12:32pmNevada Attorney General Catherine Cortez Masto announced Thursday that she and 36 other AGs reached a record $181 million settlement, the largest multi-state consumer protection settlement of its kind reached with a pharmaceutical company, with Janssen Pharmaceuticals, Inc., a subsidiary of Johnson and Johnson. Nevada’s share of the settlement will be $3.3 million.
Read the rest of this story
Nevada Attorney General Announces Two Nationwide Settlements Over Anti-Psychotic Drugs, E-Books
Submitted by Nevada News Bureau on Thu, 08/30/2012 - 11:39amCARSON CITY – The Nevada Attorney General’s Office has reached two separate agreements this week, one with a pharmaceutical firm over the marketing of anti-psychotic drugs and another with three book publishers over e-book price-fixing allegations.
Read the rest of this story
Lake Tahoe Food & Wine Festival expands over nine days
Submitted by editor on Fri, 08/24/2012 - 2:22pmThe 27th Lake Tahoe Autumn Food and Wine Festival, long considered one of the region’s premier gourmet events, has increased the number of its programs – now offering nine days of festivities.
Read the rest of this story
Nicole Larrimore named Marketing Coordinator for Nevada Rural Housing Authority
Submitted by Carson Now Reader on Fri, 08/17/2012 - 5:04pm
Event Date:
August 20, 2012 (All day) Nicole Larrimore has been named as the new Mortgage and Marketing Coordinator for the Nevada Rural Housing Authority. The position was recently created to provide information about the NRHA’s housing assistance programs to mortgage lenders, banks, realtors, brokers, title and hazard insurance companies and prospective homebuyers. She will serve as the NRHA liaison to lenders and build relationships with the home buying and real estate community to better serve their needs.
New Business Owner/Entrepreneur Networking Group Offers No Dues for First 40 Members
Submitted by Carson Now Reader on Fri, 08/03/2012 - 9:47am
Event Date:
August 22, 2012 - 6:30pm Networking is essential in business, even more so if you are a business owner, entrepreneur, or are in charge of business development. Today, a networking group launched via the popular site MeetUp.com that will bring Carson City, Reno, Tahoe, and Carson Valley leaders together to meet, exchange ideas, network, provide referrals, and educate one another. The Group, CA/NV Business Owner and Entrepreneur MeetUp is waiving its $20 annual dues for the first 40 members who join.
Expedition Man Endurance Festival comes to Northern Nevada
Submitted by Jeff Munson on Wed, 08/01/2012 - 3:24pmComing from as far as Australia and as near as North Lake Tahoe, more than 200 men and women athletes are gearing up for a race to remember at Northern Nevada’s inaugural Expedition Man Endurance Festival and Ultra-Distance-Triathlon, taking place Saturday, August 25. Athletes will begin with a swim at Zephyr Cove Resort at Lake Tahoe, then onto a more than 100-mile-bike-ride through Carson City and a long-run along the Truckee River, ending at the Legends at Sparks Marina.
Read the rest of this story
Lake Tahoe named 'Best Lake in America' by USA Today readers
Submitted by editor on Mon, 07/30/2012 - 10:39amLake Tahoe was named the “Best Lake in America” in a recent readers' poll by USA Today. Editors narrowed national nominations to the top 16; readers weighed in and the largest and most popular alpine lake in North America took home top honors by garnering more than 5,000 votes via Facebook and Twitter.
Go here for the story.
Lake Tahoe is recognized for its timeless beauty and an international reputation as an outdoor recreational Mecca. The combination of great outdoors, entertainment, nightlife, dining and gaming identify its unique character.
Read the rest of this story
New Collaborations
Submitted by Brewery Arts Center on Thu, 07/12/2012 - 9:35amBREWERY ARTS CENTER WELCOMES WILD HORSE PRODUCTIONS
The Brewery Arts Center and Wild Horse Productions have announced a partnership that will welcome Wild Horse Productions as a resident company at the Brewery Arts Center.
Read the rest of this story
Brewery Arts Center welcomes Wild Horse Productions
Submitted by admin on Wed, 07/11/2012 - 9:26pmThe Brewery Arts Center and Wild Horse Productions have announced a partnership that will welcome Wild Horse Productions as a resident company at the Brewery Arts Center.
While the BAC is open to other artists and arts organizations, as well as the general public for collaborations and to rent their facilities, a resident status may be offered to organizations who demonstrate sound business practices, financial strength, the ability to fill seats and, above all, artistic prowess. Both organizations will retain their independence and tax exempt, nonprofit status.
Read the rest of this story
Lake Tahoe Food and Wine Festival expands, set for Sept. 1-9
Submitted by editor on Tue, 07/10/2012 - 2:57pmThe 27th Lake Tahoe Autumn Food and Wine Festival, long considered one of the region’s premier gourmet events, has increased the number of its programs – now offering nine days of festivities.
Read the rest of this story
Carson Station to host Carson City's first Rib Cook off July 6 - 8
Submitted by Carson Now Reader on Thu, 07/05/2012 - 9:47am
Event Date:
July 6, 2012 - 4:00pm Get ready to rumble Carson City.
Best Western Carson Station Hotel/Casino, partnering with Carson City Harley-
Davidson, announces its first annual Ribmaster Rumble, Carson City’s new
signature rib cook-off event, on Friday July 6 through Sunday, July 8.
Carson Station’s Ribmaster Rumble will be held in the parking lot of Carson
Station, at 900 S. Carson Street.
The concept is easy: the region’s best catering groups will compete side-by-side
to see whose ribs are the best on the tracks and who will earn the coveted title of
“Ribmaster”.
First-ever Ironman at Lake Tahoe sells out in less than a day
Submitted by editor on Wed, 06/20/2012 - 11:00amNorth Lake Tahoe announced Wednesday that the first full-distance IRONMAN® event in California since 2001, IRONMAN Lake Tahoe, sold out its general entries in less than a day. A limited number of IRONMAN Foundation spots are still available. The race is September 22, 2013.
Read the rest of this story
































