Marketing

State officials have approved a four-year, $32 million marketing contract to promote Nevada tourism to some of the largest neighboring cities and states.

Sorry – It’s such a common word. It’s intention and meaning vary from person to person. It could be nothing more than pre-conditioned response or a heartfelt, sincere understanding of wrongdoing. Regardless of what goes wrong, even in business and customer relationships, the first inclination is to say sorry. However, what is sorry without something to back it up?

A new medical facility for Reno Orthopedic Clinic (ROC) is currently under construction at 1365 Medical Parkway in Northwest Carson City, ROC Marketing Manager Tina Groves said.

Yesterday, I woke up at 5 a.m. to start my radio show, Drive Time: Your Motivational Drive in the Morning, airing 6 to 8 a.m. every Monday on KNVC 95.1 FM Carson City Community Radio. Having a morning show seemed like a pipe dream a year ago.

After five years with the Carson City Culture and Tourism Authority, Kyle Horvath has announced will be leaving July 15 to take the position as tourism director of White Pine County.

Ever messed up? That should be a rhetorical question. Because, the truth is, we all have. We have all fallen short. Sometimes the mistakes are small. Other times they are big. At the time of a mistake, we reach a crossroads. Do we hide in shame and continue to make the mistake worse?

The iconic blue line marking the Kit Carson Trail that winds its way through the west side historic district of Carson City will be replaced by another way-finding method, said Carson City Public Works Senior Transportation Planner Dirk Goering.

CARSON CITY — The Nevada Department of Education has announced the launch of a first-of-its kind education-to-workforce initiative known as LifeWorks with a goal of developing more skilled workers for Nevada’s new economy.

Hello Carson City! It’s been a bit since I’ve written a column. May has been a whirlwind, which started with a pre-graduation meditation retreat with Mindful USC. I was honored to be one of two alumni present on a silent meditation retreat with 30 people. The remaining 28 were USC professors and employees. After the retreat, I worked in Los Angeles for two days before participating in commencement activities.

The school year couldn’t end without The Associated Students of Western Nevada recognizing some of the outstanding students and faculty/staff members who made 2017-18 so special at Western Nevada College.

Carson City marketing, communications and public relations agency, In Plain Sight Marketing LLC, has hired Danny Miller, an award-winning graphic designer, to lead its creative and digital operations. The agency's client base includes organizations in Carson City, Reno, Douglas County and Yerington.

It seems, this week, so many I know have lost something. Whether it’s a job, health, a relationship, or an expectation, loss is real. It’s emotionally hard. In some cases, it’s a crisis. Loss of a client can hurt or kill a business if a contingency plan isn’t in place. Losing a job or a partner can be life altering. So, how can you recover faster?

Spiridon Spireas is a pharmaceutical scientist who invented some drug delivery techniques. He signed a licensing agreement with Mutual Pharmaceutical Company in 1998 so he did not have to develop the technology alone.

In 1973, Joseph Beuys said, “Every man is an artist.”

Beuys explained that only art is capable of building an effective social system, and “This most modern art discipline — Social Sculpture/Social Architecture — will only reach fruition when every living person becomes a creator, a sculptor, or architect of the social organism.”

The projects are piling high like the snow on the summit of the Sierra Mountains. You are suffocated. You can’t breathe. The air is thin. There’s too much to do and no time to do it. You’ve hit overwhelm and you shut down. You Netflix and chill or find some way to forget about it, just making the matter worse. The pile gets bigger the more time you don’t tend to it, which just makes the overwhelm worse.

The Nevada Division of Tourism, also known as TravelNevada, honored several individuals and organizations, including the Carson City Culture and Tourism Authority, for their dedication to the state’s tourism industry at the VolunTourism Awards Dinner April 12 in Tonopah.

CARSON CITY — Nineteen Carson High School Capital FFA students yielded bushels of awards at the Nevada State FFA Conference held at the University of Nevada Reno March 20-24. Most notably, the CHS Career and Technical Education students were honored with the Best Dressed Chapter Award, recognizing the chapter as the most professional chapter at the conference.

What does it mean to be free to be yourself? Sometimes, I see clients who are quite confused. Some are at the end of their rope. They are doing what they are “supposed to do.” But something is off. They are dissatisfied. Business, life, career, isn’t matching up to what they expected.

Mission Senior Living has announced the addition of Jennifer Awinda as director of resident enrichment, a position created to oversee life enrichment programs and services at the organization’s six assisted living and memory care communities. She reports to Sarah Green, Mission Senior Living’s vice president of operations.

The other day, I was watching Katy Perry’s music video for the song “Rise.” The video shows Perry looking strong, strapped to a large red parachute that is pulling her upright, up into the air. She smiles. But then life happens. She’s grounded. She’s crawling through the dirt, hanging off the edge of a cliff. She’s drowning in water. It seems things get worse and worse. The one thing she doesn’t do is leave the chute behind. That parachute we all have has a name. It’s TRUST.

The Nevada Commission on Tourism (NCOT) approved $200,000 in grant funding for infrastructure projects, Nevada Lt. Gov. Mark Hutchison announced today.

Those of you who have read my column for a while know I picked up a mentor in the last year named Brendon Burchard. If you haven’t heard of him, Google the name. I just returned from High Performance Academy and one small shift has transformed my productivity. No, I’m not following some new system or complicated technique. I just added a morning routine!

CARSON CITY — TravelNevada, also known as Nevada Division of Tourism, and the Nevada Department of Education are offering the Discover Your Nevada essay contest for eighth-graders. The contest, now in its second year, has a prize of a Nevada field trip.

Carson City is encouraging local support and the use of hashtags to nominate the capital city for a $20,000 grant offered through the National Recreation and Park Association and The Walt Disney Company to improve a local park.

Greater Nevada Credit Union (GNCU) has named Rachel Clerico as its Marketing Manager.

I used to say, “expectations are pre-meditated resentments.” I used to try to stop myself from having expectations, of myself, others, and outcomes. Every time I tried to stop myself, I waged a private war in my head. What I didn’t realize at the time is that I needed to stop communicating with myself so much and start communicating with others.

Lodging properties in Carson City saw a nearly 27 percent increase in revenue in 2017 — the highest in the city’s history — according to numbers released Monday by the Carson City Culture and Tourism Authority.

How often do you allow yourself to play? If you just rolled your eyes, I’m definitely talking to you. At some point, you had joy in what you were doing. Maybe it wasn’t work. Maybe you were at the hot springs with a pool noodle shooting water at your friends. Whatever you were doing, you were in a place of joy.

Branding and marketing can seem daunting for small farms and businesses. Western Nevada College (WNC) presents “The Bareknuckle Approach” to help farms and ranches learn the basics in an informal and entertaining ambience.

After a successful inaugural year raising more than $26,000 for trails, the second-annual Epic Rides “Hail the Trail” fundraiser will launch March 1 with a goal of raising $40,000 by raffling off four high-performance mountain bikes worth $6,000 each.