Roblin to focus on social media at Carson City Chamber Soup’s On!
Pictures may be worth a thousand words and those words could close a business or ruin a reputation overnight.
In this era of instant communication where everyone is a videographer and a recorder of history in the making, it will just take an instant to become an overnight sensation and may not be the kind of press you are seeking.
Small businesses may not have the financial or legal means like major airlines or international companies to combat negative posts, twitters, snapchats, Instagram or other mediums that crop up weekly that can instantly make or break a business. Though the videos posted may seem authentic, the reality is that everything can be slanted and often only one side of the story is revealed.
Fake news is not always easily discernible. Our tendency is to be shocked and believe all we see. We react first and then ask questions later. A 30-second posted video can quickly turn into a breaking news story.
The Carson City Chamber’s May Soup’s On! luncheon is featuring Caren Roblin, regional expert in social media, who will address how to combat negative posts. A Millennial, Roblin knows every aspect of social media and keeps current with all social media trends.
Roblin is currently the director of content for the Sierra Nevada Media Group and advises newsrooms around Northern Nevada on social media best practices. She was formerly employed as the digital editor and social media manager for Reno Gazette-Journal and currently serves on the Reynolds School of Journalism Advisory Council at UNR and regularly mentor journalism students. She is the 2014 recipient of the Nevada Women’s Fund Women of Achievement Award.
Soup’s On! will be held at the Gold Dust West, Tuesday, May 23rd beginning at 11:15 a.m. Tickets in advance cost $16 and include lunch. Tickets the day of the event are $20. The public is invited to attend with advance reservation by calling 882-1565.
— Ronni Hannaman is the executive director of the Carson City Chamber of Commerce.
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