Chamber to put Carson City on the map
Savvy business owners understand to be listed on the Google search engine is one of the first steps needed to assure being seen by potential customers.
Yet, many businesses don’t know how easy it is to get their business listed or update their partial listing. This knowledge void could cause a lack of sales in an era where the internet is used by 4 out of 5 people who use search engines to find anything and everything.
According to the Google Get Your Business Online team, only 37 percent of businesses have claimed a local free business listing on a search engine. Now that the Carson City Chamber has become a Google Trusted Verifier, it makes obtaining a listing easier than ever and can be accomplished in less than 15 minutes right in the Chamber office.
It is the goal of the Chamber to have every member business listed on the Google map and to assist other businesses who may need some help as they join the “Let’s Put Carson City on the Map” movement.
All a business needs to be verified by the Chamber is a G-mail account, a copy of a utility bill, business license or tax id. It is ideal to have a brief statement of your business, a photo of the inside and outside and your business hours. G-mail accounts are free and can be set up when signing up at the Chamber office. The Chamber service is free. It’s also an advantage to bring in your cell phone, iPad or laptop.
Google is the number one preferred search engine world-wide with over 1.1 billion unique monthly visitors as compared to the #2 Bing at 350 million.
When searching for a listing by the name of a business, a complete listing of that business pops out in the right hand screen – almost as though it were an ad. When listed on Google, research has found that users find businesses 2 times more likely to be considered reputable.
Each business should check if their business is listed and if you are, you will receive a message stating “Nice job, you’re on the map!” There’s a message as well indicating that your listing may need to be updated. If you are not listed, you won’t find your listing anywhere and that’s a sure sign that you need to get right on it.
As the authorized Google Trusted Verifier in Carson City and the region, the Chamber staff is available M-F between 8:30 a.m.- 5 p.m. by appointment to put a business on the map. Call 882-1565 to schedule an appointment and to learn more how you can increase your bottom line.
In the photo: Carson City/Storey County Educator Lindsay Chichester proudly shows the Google SWAG bag she received after being the first Chamber client to put the Carson City extension office on Google.
— Ronni Hannaman is the executive director of the Carson City Chamber of Commerce.
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