Proof Your Ads
by Scott Schrantz Source: http://aroundcarson.com/2010/05/16/proof_your_ads Rule #3: Proof your ads.When you are working on an an ad campaign to advertise your new business, and you are looking over the ads that are going to run in coupon books, like the one distributed at Costco, you might want to proofread everything in the ad. You know, make sure the phone number and address don't have any typos, the website is right, little things like that, and oh yeah, that they get the name of the business right.I have no idea what the process is to get an ad into the Costco Spring Value Book, but I can only imagine several people had to drop the ball for the just-opened Paradise Cove Cafe to be renamed Paradise Grove.