Social Media

Although you might not feel it, the weather is starting to change in North Lake Tahoe. Days are still warm, with temperatures averaging in the 60s, but nights are dropping to approximately 35 degrees. It’s the time of year that the region’s upper elevations may even see a dusting of snow.

“We’ve been reviewing all the long-range forecasts,” said Chief Marketing Officer Andy Chapman of the North Lake Tahoe Chamber/CVB/Resort Association. “And if Mother Nature keeps up her end, we should have above-average snowfall this winter.”

Visitors to America’s favorite lake, as was designated this year by USA Today, can expect a winter of major content as Lake Tahoe South resorts are poised with prime attractions, sizzling special events and a combination of unmatched outdoor recreation and nighttime amenities.

“The destination is on a major uptick with a record-breaking summer and the ongoing economic recovery,” said Carol Chaplin, executive director at the Lake Tahoe Visitors Authority. “Plus, there’s an enthusiastic outlook as local weather indicators point toward a season of big snow.”

With Nov. 16 as its opening day, the countdown is on at Heavenly Mountain Resort. From intense competitions and events to the return of the halfpipe, excitement is stirring at Lake Tahoe’s largest winter playground.

Lake Tahoe South steps into high endurance overdrive this summer with two new outdoor adventure events that celebrate speed, agility and skill — one with feet to the ground and the other rubber to the road.

Sierra Recon, a high-energy, multi-distance obstacle race screaming the amped premise, “Everyone loves carnage” is set for July 14 at Sierra-at-Tahoe Resort, while the Lake Tahoe Adventure Motorcycle Ride and Rendezvous celebrates the freedom of the wide open road, Aug. 23-26.

Summer officially kicks off in North Lake Tahoe Memorial Day Weekend with the 6th Annual Opening Day at the Lake.
This four-day special event is Friday, May 25 to Monday, May 28, and is comprised of celebrations and festivities along the West Shore and the North Tahoe region. This event is produced by Lake Tahoe’s West Shore Association.

CARSON CITY - This time of year is a perfect occasion to Be a Force of Nature and the Nevada Division of Emergency Management is proud to be promoting severe weather preparedness week. To help spread the word and make its employees and members of the community better prepared, the Nevada Division of Emergency Management is committed to being a leader for weather-readiness by knowing the risk, taking action and being an example.

Driving home the future of visitors and spending to the Silver State, the Nevada Commission on Tourism's annual Rural Roundup at Lake Tahoe April 18-20 will headline the acclaimed author of "The Experience Economy and Authenticity: What Consumers Really Want."

James H. Gilmore's book, whom he co-authored with Joe Pine, was recognized by Time magazine as one of the “Ten Ideas That Are Changing the World." In it he asserts that consumers want authentic products and experiences — something rural Nevada is singularly positioned to offer with its historic destinations and attractions.

Local marketing communications expert, Diane Hansen, was featured in PRWeek for her work on GlitzyLips - an international cosmetics brand. Hansen specializes in quick-hit campaigns that deliver fast results. The article is below.

Lip service from Katy Perry puts product on the map

Tanya Lewis
March 30, 2012

Client: GlitzyLips (Houston, TX)
Agency: Hansen Marketing Communications (Carson City, NV)
Campaign: Operation Glitzy Grammy
Duration: February 11 – February 14 2012
Budget: $1,500

Travel and ski journalists from national magazines, newspapers, websites, blogs and social media outlets will arrive at South Lake Tahoe next week and be greeted with several feet of fresh snow during the North American Snowsports Journalist Association National Conference.

March 7, 2012 - Carson Area Marketing & PR Network

The Carson Area Marketing & PR Network (CAMPN) meets at 5:30 p.m. on Wednesday, March 7 at the Business Resource Innovation Center (BRIC) building at 108 E. Proctor Street in Carson City. The meeting is free and non-members who are marketing, PR, or journalism professionals may attend with advance notice.

Candace Duncan, Executive Director of Carson City Convention and Visitors Bureau will present the important impact of sports in the Carson City region and how social media is utilized in marketing tourism.

CARSON CITY – Nevada state Republican Party officials today announced they expect all the major GOP candidates will visit the state ahead of the Feb. 4 first in the West caucus.

The Nevada GOP is also introducing social media into the process, using the Google and Twitter platforms to report the caucus results beginning about 5 p.m. that day from 16 of the state’s 17 counties.

On October 28th the Readers Theater Small Group of the First United Methodist Church will present Oscar Wilde’s play “The Importance of Being Earnest” at 7:00 p.m.

The play originally opened in London on Valentine’s Day, 1895 to rave reviews, which have continued to this day. A comedy, it is a sharp commentary on upper class British society, of which Wilde himself was a member. Here he criticizes (satirizes or mocks) the institution of marriage, as well as love, for its emphasis on appearance instead of substance.

CARSON CITY – Gov. Brian Sandoval has appointed Claudia Vecchio as the first director of the new Department of Tourism and Cultural Affairs. She will begin her job Nov. 14.
The newly constituted department is comprised of the Nevada Commission on Tourism, Division of Museums and History, Nevada Arts Council and the Nevada Indian Commission.

NEWS RELEASE – Nevada Gov. Brian Sandoval has appointed Claudia Vecchio as the first director of the new Department of Tourism and Cultural Affairs. The Department of Tourism and Cultural Affairs is comprised of the Nevada Commission on Tourism, Division of Museums and History, Nevada Arts Council, and the Nevada Indian Commission.

Many people use social media to stay connected, but Nevada State Bank is using it to give away $20,000 to three Nevada public schools.

Nevada State Bank believes in the importance of education and the difference it makes in the community. The bank continually strives to volunteer and invest in the future of the state’s children. Now, Nevada State Bank is asking for the public’s help.

PRESS RELASE — Is 35 minutes of travel time worth up to $100 in value-added savings at South Lake Tahoe?

South Lake Tahoe lodging providers are offering value-added deals to make the time pass more quickly as a detour for Highway 50 over Echo Summit will divert traffic for about two weeks.

By Andrew Doughman / Nevada News Bureau
CARSON CITY – Two bills relating to illegal immigrants sparked heated debate in an Assembly committee this morning.
One from Assemblyman Ira Hansen, R-Sparks, would impose penalties and restrictions on illegal immigrants in a way similar to a controversial Arizona law enacted this past year.

CARSON CITY – Two bills relating to illegal immigrants sparked heated debate in an Assembly committee this morning.
One from Assemblyman Ira Hansen, R-Sparks, would impose penalties and restrictions on illegal immigrants in a way similar to a controversial Arizona law enacted this past year.

(Press Release) LAKE TAHOE — From spandex to black tie — set your sights on some of the world’s top cyclists for an elegant evening celebrating the overall start of the 2011 Amgen Tour of California, the largest cycling event in North America. Wine, dine and mingle during the Opening Gala and Official Team Introduction, Friday, May 13 at MontBleu Resort Casino & Spa’s Theater in South Lake Tahoe.

The 2011 Amgen Tour of California will feature 19 elite teams, including:

For businesses looking for exposure with active domestic and international market audiences, the opportunity is the Amgen Tour of California and the time is now. The largest sporting event hosted in California includes 27 hours of national television coverage and live broadcasts outside the U.S. in more than 90 countries and billions of worldwide impressions from television, print and online sources.

Social Media: Why Bother? from Jonathan Denwood on Vimeo.

CARSON CITY – A national conservative think tank today launched a new website to give Spanish-speaking Americans access to its analyses and policy recommendations on the nation’s most pressing problems.
The Heritage Foundation launched Libertad.org, where the organization’s work on issues ranging from education reform to the new national health care law will be available in Spanish.

Shop Carson City First: It's All Here!, an idea spearheaded by the Carson City Chamber of Commerce a few years ago, has taken on a new incarnation, this time using social media as a tool to spread the word about its members and the deals and services they offer.

As advertising budgets tighten, social media outlets like Facebook and Twitter have become a cost-effective means to spread the word to consumers about the latest deals and exclusive offerings in town.

Have you wondered how to make social media like Twitter, Facebook and websites work for you? The Carson City Chamber of Commerce will host a Business Resource Workshop that will focus on how to do it on Tuesday, Sept. 21, from 8 to 11 a.m. at the Business Resource Innovation Center, 108 East Proctor.
The cost $25 per person and includes materials and continental breakfast. RSVP and prepayment appreciated. Call (775) 882-1565.
Which one of these social media applications are for you?

Yes folks, it’s time to get off the bitch train! What do I mean? We have gone though one of the worse economic periods since the Second World War. However, most of the shakers and movers of the business world would agree that it looks like that we might be seeing the first signs of an end this period. So in a funny twist, this might be the best time for you to start your business.
I got the term "It's Time to get off The Bitch Train" From Garry Vaynerchuk http://garyvaynerchuk.com or his slightly easier to pronounce his Internet name
"Garry Vee."

After a two-year hiatus the Nevada Governor's Conference on Tourism will return in December, state officials announced Thursday.
The conference will take place Dec. 7-8 at the Peppermill Resort Casino in Reno. It will focus mainly on current travel trends, who is vacationing and ways to lure travelers and vacationers to Nevada.

CARSON CITY – The popular Governor’s Conference on Tourism will return in December after a two-year hiatus, Gov. Jim Gibbons and Lt. Gov. Brian Krolicki announced today.
The conference put on by the Nevada Commission on Tourism, NCOT, had been put on hold due to budget limitations.

The Nevada Commission on Tourism has updated its strategic plan for attracting visitors, combining cost-effective new initiatives and time-tested programs with proven track records, Lt. Gov. Brian K. Krolicki said Tuesday.

The agency (http://travelnevada.com) will target U.S. consumer markets that have large populations with convenient driving distance or easy air access to Nevada and international markets whose travelers have a strong likelihood of visiting Nevada, such as Canada, Mexico, the United Kingdom and Germany, said Krolicki, Nevada's tourism commission chair.