Marketing

No one makes it out of life alive. Sadly, it’s a fact. We all know it. But when celebrities from some of the best times of our lives pass, like today’s passing of Carrie Fisher, we come together with a collective sigh. We are human. Our icons are passing. Gene Wilder, George Michael, Prince, and David Bowie have all passed this year. We are all collectively conscious of the impermanence of life.

TravelNevada has established the Larry J. Friedman Industry Partner of the Year Award in celebration of long-time Nevada tourism industry leader Larry Friedman, officials announced earlier this month. The Division of Tourism and Nevada Commission on Tourism will present this annual award at its Rural Roundup conference in April.

In the hustle and bustle of getting presents bought, healing from a respiratory infection, and doing everything else that makes the holidays merry and bright, I drew an absolute blank for a topic for my column until last night. It wasn’t until I met with a client of mine that I got served up some of my own gravy. She said, "be present."

The Northern Nevada Development Authority is now accepting nominations for its annual Pioneer Awards for 2017. The annual awards are presented for outstanding business achievements in the Sierra region of Northern Nevada, with new relocations and expansions in 2016 also highlighted.

Rural Nevada is the recipient of more than $500,000 in grants from the Nevada Commission on Tourism (NCOT) to aid in the marketing efforts of local tourism organizations, announced Lt. Gov. Mark Hutchison.

Soup and ice cream only seem like the odd couple of food pairings. But as far as Geoff and Kimberly Landry are concerned, there can be no better complement.

Nevada’s Department of Employment, Training and Rehabilitation’s Bureau of Vocational Rehabilitation in conjunction with Truckee Meadows Community College Workforce Development and Community Education Department is hosting a unique program designed to assist people with disabilities improve their soft skills to qualify for employment.

I used to pride myself on being a generalist. Being a Jane of all trades was a darn good survival mechanism when I was trying to make ends meet. I could do a little writing here. A little consulting here. And, believe me, I would consult on anything. I found comfort in this kitchen sink approach to life.

The Santa Train is arriving this weekend and next weekend in Carson City at the Nevada State Railroad Museum. Trains operate this Saturday and Sunday, Dec. 10-11 and next weekend, Dec. 17-18.

There are 19 days until Christmas. The holiday season is in full swing. Trees are going up. Houses are getting decorated. Shopping happens between kids’ activities and holiday family fun. Making sure all the presents are well hidden is a feat within itself! Yet there is one gift that sometimes gets forgotten. That gift is the gift you give to yourself.

The United States Department of Agriculture (USDA) Rural Development invested more than $188 million in federal fiscal year 2016 (October-September) to support housing, community facilities, water systems and businesses in rural Nevada.

The Virginia & Truckee Railroad has partnered with an architectural design class at Truckee Meadows Community College for a conceptual redesign of the V&T’s depot in Carson City. The project provided an opportunity for 16 students to take their imaginations inside the classroom out to the community – in this case for ideas to transform the current depot into a memorable train station.

I volunteer a lot of my time. Every potential client gets 30 minutes on the phone with me. I work with community organizations to support local causes. Advocates to End Domestic Violence is one of those. Each holiday, I usually write something about the importance of volunteerism. Yet, the power and two-way benefit of volunteerism didn’t hit me until I returned home to Carson City.

Carson City marketer, Kathie Taylor, managing partner of In Plain Sight Marketing LLC, was awarded a Bronze Spike award from the Sierra Nevada Chapter of the Public Relations Society of America at the organization’s annual awards dinner at the Whitney Peak Ballroom in Reno Thursday evening.

The spirit of Christmas comes to life as the 17 piece Reno Jazz Orchestra and Pat Ester’s Gospel Choir brings Christmas favorites, jazz, and soul — with a few surprises mixed in — for three performances of feel good, ‘get ready for the holidays’ music and song.

An open letter RE: The Vintage At Kings Canyon

This open letter is intended for (1) all residents of Carson City in general, (2) the neighbors of this proposed mixed-use development in particular, and (3) specifically to the members of the Carson City Board of Supervisors.

Thanksgiving is just a few days around the corner and our country is in a ruffle about the election. Yes, I said in a ruffle. Expect some Texanisms in this article as I am visiting where I grew up for Thanksgiving.

Yesterday, I checked into an AirBnb in downtown El Paso. My lovely friends in San Diego had put me up the night before. We watched a movie called Sicario, a flick about Mexican drug cartels. Needless to say, the movie is partially set in Juarez, the border town right next to El Paso. It was the perfect set up to a nice waterfall of assumption.


Ahhh… the quintessential question: “what do you do?” Some people can still provide a single title answer to that response. I’m a lawyer. I’m a doctor. I’m in retail. I’m a stay at home mom. Yet, in the new economy, the question isn’t so much “what do you do” it’s about doing what it takes.

The principle of Leave No Trace is in use on trails, in the public parks system. It’s also one of the 10 Principles of Burning Man. This weekend, after the Nevada Day festivities, record amounts of trash laced our streets. I can’t ignore this fact. When a person has a voice and an audience, I believe it is their personal responsibility to speak up. So, this week, in a personal and business context, I want to talk about what it means to Leave No Trace.

When I think of stagnation, I think of a pond where the water isn’t circulating. The water gets murky. Algae might grow. If water sits stagnant for a while, pets can get sick if they drink from it. Stagnant water is a source of malaria and dengue. It’s serious stuff. Let it sit a long time and it smells like serious stuff, too. This is what happens in our lives if we don’t grow.

I grew up where the handshake deal was gold. If someone said they would do something, they did it. All it took was a handshake and work began. Handshake deals are still pretty common. Unfortunately, plenty can still be misunderstood with a handshake deal.

University of Nevada Cooperative Extension is offering a workshop on “Starting a Food Business in Nevada” with video conferencing of the event to be held at the Carson City Extension office. Attendees will learn key considerations to creating and selling food items, such as jellies, baked goods, pickles and frozen produce.

Inspiration can come from anywhere. Sometimes, business lessons come flying at me faster than I can take notes about them. Ideas are sort of like orbs. Some you can’t see unless you are looking for them. Some people believe in them, some don’t. Yet they are always a topic of discussion. The orbs were flying like crazy at The St. Charles Hotel this past weekend.

I just got back from a great trip to the Bay area. What may surprise you is, fear almost talked me out of it. Fear told me my car had been feeling kind of funny and maybe needed a once over from a mechanic before the trip. Fear told me I haven’t seen the friends I was meeting for a long time.

Have you ever felt stuck?  Tires in the mud of life stuck? Where is my life going stuck? Being stuck can be an important part of the change process. Yet, if you let it get to you, it can trigger deeper levels of stuck. Through inaction, you could perpetuate your own negative outcome.

The Carson City Off-Road was named the best mountain bike race in the nation during the Interbike International Bicycle Exposition on Thursday evening in Las Vegas.

“This is great news for us,” said Joel Dunn, executive director of the Carson City Visitors Bureau, from the event.

At a recent U.S. Travel Association event in Florida, winners of the 2016 national Mercury Awards were announced. TravelNevada was named Best Public Relations Campaign for its current “Don’t Fence Me In” millennial marketing effort.

I saw a meme on Facebook the other day. It was a woman with glowing, soulless eyes. The meme read, “the look you get when you have been in sales too long.” It was posted by a career salesman who felt soulless doing what he does for a living. My question to him was this. Do you believe in what you are selling? His answer: no.
If you don’t believe in what you are selling, you are going to face challenges.

I was so touched by the response to the Advanced Gratitude Journaling class I taught last Friday. Whenever I can make a difference in someone’s life, I get a deep sense of satisfaction. I feel it takes me one step closer to fulfilling my life’s purpose.I am committed to learning, growing, inspiring others, and making a difference in the world.