Nevadans are on the hunt to make this Easter one to remember, with total spending for the holiday expected to reach $382.3 million, according to the Retail Association of Nevada.
On average, each celebrant is projected to spend $189 on candy, barbecues, décor and other holiday essentials, the second highest per-person spending figure recorded, based on data from the National Retail Federation (NRF).
“Retailers aren’t the only ones feeling the seasonal buzz — the Easter Bunny is looking bright-eyed and bushy-tailed as celebrations bloom across Nevada,” said Bryan Wachter, Senior Vice President of the Retail Association of Nevada. “It’s clear that consumers are embracing this year’s holiday with energy and enthusiasm.”
More than 2 million Nevadans are expected to celebrate the holiday, with food taking the top spot as the largest spending category. Shoppers are expected to spend nearly $60 each on Easter meals for a total of $120.4 million in spending statewide. Candy remains a key component of Easter traditions, with nine in 10 celebrants projected to spend a combined $54.2 million.
Other popular Easter spending categories include gifts (65 percent), decorations (51 percent), clothing (49 percent), flowers (43 percent) and greeting cards (43 percent).
Among Easter celebrants, 58 percent plan to cook a holiday meal, 55 percent plan to visit friends and family and 45 percent will attend church services. Additionally, 54 percent of families with children plan to host an Easter egg hunt at home.
Discount stores remain the top choice for Easter shopping, with 55 percent of consumers planning to visit one. Other popular shopping destinations include department stores (44 percent), online shopping (36 percent) and local small businesses (26 percent).
As Nevadans lean into the season with elevated energy and festive spirit, this Easter is shaping up to be a feel-good dose of positive vibes for both families and the state’s economy.
