Tim Parsons, TahoeOnstage.com

Whitey Morgan and the 78’s return to the Cargo Concert Hall in Reno on Thursday.
Whitey Morgan and the 78’s return to the Cargo Concert Hall in Reno on Thursday.

Singer and guitarist Whitey Morgan has an unusual business plan that has proven to be extraordinarily successful: Be real.
“People can recognize bull**** pretty much right away,” said Morgan, a new-age vanguard in country music whose boots are heading on a path traveled by the pioneers who started it all.
“I think what’s happening is people are clamoring for anything that’s real,” he said. “Whether it’s straight-up-the-gut country or if it’s more of a singer-songwriter Americana or-whatever-they-call-it-style country. As long as it seems real.”
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