Ray Hagar, Reno Gazette-Journal
The state of Nevada will introduce a new “brand” in the spring that will include a marketing campaign to help boost tourism and economic development, Gov. Brian Sandoval told an audience at the Governor’s Conference on Tourism on Tuesday at John Ascuaga’s Nugget in Sparks.
Other tourism officials said the brand will include a new statewide slogan and logo. Tourism officials said the campaign to roll out Nevada’s new brand has been in the works for more than a year.
