Northern Nevada is where the hard work is paying off
Northern Nevada has earned its developing economic comeback the old-fashioned way: building on its strengths, looking to the future and taking common sense steps to coax and reward entrepreneurialism and innovation. It’s paying off.
“There’s a lot going on,” says Rob Hooper, Executive Director of Northern Nevada Development Authority (NNDA), the Economic Development Authority for the Sierra Region of Nevada (Carson City, Churchill County, Douglas County and Lyon County, and the southern half of Storey County) in Carson City. “I think that the biggest thing happening in business, from an economic development perspective, is that Northern Nevada has become highly functional in many different areas of economic development.”
Indeed, business development – “which is the thing that everybody gets real excited about,” Hooper says is “working extremely well. The partnership between the Economic Development Authority of Western Nevada (EDAWN) and NNDA is fully engaged. It really warms my heart to see these prospects coming into the system and being passed back and forth, based on where the client is best served.”